Dorothee Haensch Articles
Pharma | 9 Sept 2025
Global healthcare is undergoing rapid change in order to meet increasing demand, demographic shifts, and rising costs – including in Germany.
News & Trends | 4 Sept 2025
Digital transformation has never been faster than in recent years. And 2026 will bring many new developments: technologies that still sound futuristic today will shape the everyday life of companies, developers, and consumers in the coming years. AI agents, new digital standards, and a radical focus on efficiency will change how we work, shop, and develop and use digital products.
To help you navigate this rapid change and turn trend buzzwords into actionable insights, we have summarized the most important developments for 2026 in a concise and clear format:
Total Experience | 27 Aug 2025
In this article, Alexander Nauhausen, Solution Architect and Technology Advisor at diva-e Conlusion, shares his expert knowledge gained from numerous projects—from initial questions to success factors and trends in tech consulting.
Total Experience | 12 Aug 2025
The term Total Experience (TX) is still unfamiliar to you? No problem – in this article, we explain how Total Experience is structured, what benefits it brings to your business, and the steps to achieve optimal TX.
AI | 7 Aug 2025
Responsible AI stands for a responsible and ethically sound approach to artificial intelligence. Companies that aim to implement trustworthy AI need clear guidelines, technical control mechanisms, and consistent governance structures.
Total Experience | 5 Aug 2025
Germany is taking major steps to become more digitally secure: On June 30, 2025, the Federal Cabinet adopted the draft law to implement the EU Directive NIS 2.
Total Experience | 29 Jul 2025
Selecting new technologies and tools is a central challenge for many companies. The right technology choice can simplify processes, enhance competitiveness, and enable new digital business models – provided it fits the specific needs of the organization. But in today's fast-moving tech landscape, how do you make the right decision?
This article outlines what truly matters in a successful tech evaluation.
B2B | 24 Jul 2025
In both B2B and B2C, it’s no longer just the product that determines success, but the entire digital buying experience. Customers expect consistent, relevant, and up-to-date information – across all channels. But this is precisely where many companies struggle, especially in the B2B sector. Why? Because product data in B2B is more complex than in B2C: often siloed, inconsistent, or not available fast enough. The solution? A powerful Product Information Management (PIM) system. But how exactly does a PIM system impact the customer journey? That’s what we’ll explore in this article.
AI | 22 Jul 2025
Whether in IT, customer service, or marketing – many companies are already working with GenAI tools like ChatGPT, Gemini and others. But a new trend is rapidly gaining traction: AI Agents.