Porträt von Dorothee Haensch
Dorothee Haensch
About the author

Dorothee Haensch has been a Senior Marketing Manager at diva-e since 2023. As an expert for content in the software sector, she gets to the bottom of the requirements of different industries and creates content that helps companies solve current problems and master future challenges.

Dorothee Haensch Articles

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Health Professionals
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Pharma  | 9 Sept 2025
5 Digital Trends in Healthcare
Global healthcare is undergoing rapid change in order to meet increasing demand, demographic shifts, and rising costs – including in Germany.
Porträt von Dorothee Haensch
Dorothee Haensch
Prognoses on Screen
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News & Trends  | 4 Sept 2025
The 6 Most Important Digital Trends 2026
Digital transformation has never been faster than in recent years. And 2026 will bring many new developments: technologies that still sound futuristic today will shape the everyday life of companies, developers, and consumers in the coming years. AI agents, new digital standards, and a radical focus on efficiency will change how we work, shop, and develop and use digital products. To help you navigate this rapid change and turn trend buzzwords into actionable insights, we have summarized the most important developments for 2026 in a concise and clear format:
Porträt von Dorothee Haensch
Dorothee Haensch
Business Meeting
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Total Experience  | 27 Aug 2025
Expert Tips on Technology Evaluation
In this article, Alexander Nauhausen, Solution Architect and Technology Advisor at diva-e Conlusion, shares his expert knowledge gained from numerous projects—from initial questions to success factors and trends in tech consulting.
Porträt von Dorothee Haensch
Dorothee Haensch
Construction Plan
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Total Experience  | 12 Aug 2025
Total Experience (TX) – Seamless Digital Success
The term Total Experience (TX) is still unfamiliar to you? No problem – in this article, we explain how Total Experience is structured, what benefits it brings to your business, and the steps to achieve optimal TX.
Porträt von Dorothee Haensch
Dorothee Haensch
Woman in the office
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AI  | 7 Aug 2025
Responsible AI
Responsible AI stands for a responsible and ethically sound approach to artificial intelligence. Companies that aim to implement trustworthy AI need clear guidelines, technical control mechanisms, and consistent governance structures.
Porträt von Dorothee Haensch
Dorothee Haensch
Law Office
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Total Experience  | 5 Aug 2025
Strengthening Cybersecurity in Germany
Germany is taking major steps to become more digitally secure: On June 30, 2025, the Federal Cabinet adopted the draft law to implement the EU Directive NIS 2.
Porträt von Dorothee Haensch
Dorothee Haensch
Business Development Team
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Total Experience  | 29 Jul 2025
Approaching Technology Selection the Right Way
Selecting new technologies and tools is a central challenge for many companies. The right technology choice can simplify processes, enhance competitiveness, and enable new digital business models – provided it fits the specific needs of the organization. But in today's fast-moving tech landscape, how do you make the right decision? This article outlines what truly matters in a successful tech evaluation.
Porträt von Dorothee Haensch
Dorothee Haensch
Happy male sales employee
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B2B  | 24 Jul 2025
PIM – The CX Enabler for Your B2B Customer Journey
In both B2B and B2C, it’s no longer just the product that determines success, but the entire digital buying experience. Customers expect consistent, relevant, and up-to-date information – across all channels. But this is precisely where many companies struggle, especially in the B2B sector. Why? Because product data in B2B is more complex than in B2C: often siloed, inconsistent, or not available fast enough. The solution? A powerful Product Information Management (PIM) system. But how exactly does a PIM system impact the customer journey? That’s what we’ll explore in this article.
Porträt von Dorothee Haensch
Dorothee Haensch