Data is no longer a side issue – it is the fuel of modern, data-driven companies. Those who use it correctly create efficiency, transparency and trust – internally and externally. Our partner Stibo Systems is one of the most powerful solutions in the field of Master Data Management (MDM). But whether you are already using the system or still evaluating it: what really matters is how you use it.

Digital product data is a central pillar for e-commerce, marketing, and multi-channel communication. However, the planned integration of the PIM platform provider Informatica into the Salesforce ecosystem raises some questions: Which components are affected? How secure is future support? And what strategic options do you have to optimally prepare for these changes? As a Salesforce Summit Partner, we want to shed light on the topic – in this article, we examine the known facts, dispel rumors, and show you the steps you can take now to ensure a reliable PIM future. Additionally, we provide an overview of alternatives and concrete actions you can take.