Digital product data is a central pillar for e-commerce, marketing, and multi-channel communication. However, the planned integration of the PIM platform provider Informatica into the Salesforce ecosystem raises some questions: Which components are affected? How secure is future support? And what strategic options do you have to optimally prepare for these changes? As a Salesforce Summit Partner, we want to shed light on the topic – in this article, we examine the known facts, dispel rumors, and show you the steps you can take now to ensure a reliable PIM future. Additionally, we provide an overview of alternatives and concrete actions you can take.