Not all test automation is created equal. Various types of automation solutions exist, each with unique characteristics and trade-offs. Not all test automation is created equal. Various types of automation solutions exist, each with unique characteristics and trade-offs.

Global healthcare is undergoing rapid change in order to meet increasing demand, demographic shifts, and rising costs – including in Germany.

Digital transformation has never been faster than in recent years. And 2026 will bring many new developments: technologies that still sound futuristic today will shape the everyday life of companies, developers, and consumers in the coming years. AI agents, new digital standards, and a radical focus on efficiency will change how we work, shop, and develop and use digital products. To help you navigate this rapid change and turn trend buzzwords into actionable insights, we have summarized the most important developments for 2026 in a concise and clear format:

Let’s take a look at the fundamentals of SEO to get a better understanding of why traditional methods of digital optimization may not work as well under the new frontier of genAI-powered search experiences. To help you navigate this rapid change and turn trend buzzwords into actionable insights, we have summarized the most important developments for 2026 in a concise and clear format:

The pharmaceutical industry operates in a tension between strict regulations and growing pressure to develop digitally and customer-focused. In this context, Customer Relationship Management (CRM) has evolved from a pure documentation tool to a strategic instrument.

In this article, Alexander Nauhausen, Solution Architect and Technology Advisor at diva-e Conlusion, shares his expert knowledge gained from numerous projects—from initial questions to success factors and trends in tech consulting.

The pharmaceutical and life sciences industry faces a fundamental challenge: not only collecting vast amounts of data but also using it effectively. Customer Relationship Management in the pharmaceutical industry has therefore become a decisive success factor in this sector. Modern CRM systems make it possible to transform data into valuable information and, ultimately, actionable insights. This enables better decision-making, optimized processes, and more targeted support for patients, healthcare professionals, and business partners. In this blog post, we show you which areas particularly benefit from this.

How does testing AI software differ from other applications and tools, and which methods are most effective? This article provides the answers.

The term Total Experience (TX) is still unfamiliar to you? No problem – in this article, we explain how Total Experience is structured, what benefits it brings to your business, and the steps to achieve optimal TX.

Responsible AI stands for a responsible and ethically sound approach to artificial intelligence. Companies that aim to implement trustworthy AI need clear guidelines, technical control mechanisms, and consistent governance structures.

Germany is taking major steps to become more digitally secure: On June 30, 2025, the Federal Cabinet adopted the draft law to implement the EU Directive NIS 2.

A deleted value in the Salesforce Lead suddenly reappears? Welcome to the “Field Sync Pain” in Account Engagement. We explain why this happens – and how we solved the issue with a smart workaround.

Selecting new technologies and tools is a central challenge for many companies. The right technology choice can simplify processes, enhance competitiveness, and enable new digital business models – provided it fits the specific needs of the organization. But in today's fast-moving tech landscape, how do you make the right decision? This article outlines what truly matters in a successful tech evaluation.

In both B2B and B2C, it’s no longer just the product that determines success, but the entire digital buying experience. Customers expect consistent, relevant, and up-to-date information – across all channels. But this is precisely where many companies struggle, especially in the B2B sector. Why? Because product data in B2B is more complex than in B2C: often siloed, inconsistent, or not available fast enough. The solution? A powerful Product Information Management (PIM) system. But how exactly does a PIM system impact the customer journey? That’s what we’ll explore in this article.

Whether in IT, customer service, or marketing – many companies are already working with GenAI tools like ChatGPT, Gemini and others. But a new trend is rapidly gaining traction: AI Agents.

The customer journey in the B2B sector is complex and multifaceted. Today, companies increasingly rely on digital touchpoints to attract and retain new business customers – which presents them with unique challenges.

This article explains why a Security Operations Center (SOC) is essential for protecting your customer portal – and which factors are crucial when building one.

Confusing structures, missing information, or complicated processes lead top talents to drop out before even getting in touch with the company. This is exactly where the candidate experience comes in – as a central element of a strong employer brand and modern recruiting.

In this article, we explain why a data-driven view of your B2B customer journey is critical for sales success — and how to create real value in every phase.

We’re observing an increasing trend—companies relying on standardized rewards: generic vouchers, points for mass-market goods, or irrelevant discounts. In short: what’s meant to build loyalty can quickly backfire.

Applicants today have more choices than ever – they make decisions quickly, digitally, and with a critical eye. In a job market where qualified professionals are in high demand, first impressions matter. And those impressions often begin with the first click on your careers site.